Author Signing Event with Paul MacArthur

02/03/2018 - 3:00pm to 5:00pm
2491 Main St
Lake Placid, NY 12946

9781138930322 new


The Bookstore Plus Hosts Author Signing Event with Paul MacArthur on Saturday, February 3rd, 2018, from 3:00-5:00 PM.

Join The Bookstore Plus for an exciting event! The Bookstore Plus is pleased to host author Paul MacArthur for a book signing event. Paul will be at The Bookstore Plus on Saturday, February 3rd, 2018, from 3 to 5 PM to autograph copies of his new book "Olympic Television: Broadcasting the Biggest Show on Earth".


About The Book:

Every two years, NBC dominates 17 nights of primetime television with its Olympic programming. With each passing Olympiad, NBC’s television coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics are both intensely nationalistic and a celebration of international community.

But, how does NBC broadcast the Games? How do factors such as athlete sex, nationality, and race impact NBC’s coverage? How do NBC employees perceive and describe their experiences televising the Olympics? How did the Olympics develop into a ratings blockbuster? What is the future of Olympic television in the United States?

Olympic Television: Broadcasting The Biggest Show on Earth sheds new light on these questions and many more. The book is an examination of how the Olympic experience is shaped by television through the analysis of 20 years worth of Olympic television content, with NBC’s coverage of the 2016 Rio Games serving as a central case study. This analysis includes:

• Top 10 lists of the most mentioned athletes in every Olympiad from to 1996-2016.

• Comparisons in the amount of primetime coverage male and female athletes received in every Olympiad from 1996-2016. This analysis is broken down sport by sport.

• An examination of the descriptors used by Olympic television announcers to describe the success, failure, personality and physicality of Olympic athletes. These comparisons are broken down by athlete sex, nationality (American vs. non-American) and race/ethnicity.

This information is augmented by interviews with many NBC personnel and sports media experts.

Through the use of interviews, longitudinal content analyses, audience surveys, and historical research, Olympic Television is an exploration of the production, influence, and significance of Olympic media in contemporary society. The book provides a window into the entire Olympic television process from production to content to effects.

Touching on key themes such as race, gender, history, consumerism, identity, nationalism, and storytelling, Olympic Television: Broadcasting the Biggest Show on Earth is fascinating reading for anyone interested in sport, media, and the global mega-event that is the Olympic Games.

About The Author:

Paul MacArthur is a Professor of Public Relations and Journalism at Utica College. His research interests include the Olympics, mediated sport, cable television, media law, media history, sports history, winter sports and professional wrestling. A veteran of the cable television and radio industries and an accomplished freelance writer, MacArthur’s writings have appeared in multiple publications including Smithsonian.comDown BeatThe Houston PressVERMONT Magazine, Northwest Airlines WorldTraveler, and Skiing Heritage: The Journal of the International Skiing History Association. He is a co-author of The Speech: A Guide to Effective Speaking, published in 1993, contributed more than 40 entries to MusicHound Jazz: The Essential Album Guide, published in 1998, and is the co-founder of Wrestling Perspective. He has also co-authored more than a dozen refereed articles focusing on television presentation of the Olympic Games. You can follow Paul MacArthur on Twitter @PaulMacArthur.

For more information please contact The Bookstore Plus, 518.523.2950



Olympic Television: Broadcasting the Biggest Show on Earth Cover Image
ISBN: 9781138930322
Availability: Special Order
Published: Routledge - August 24th, 2017