Author Information

Author Event Plans and Options

The Bookstore Plus has been an active part of the community since 1973 and is always happy to work with authors at promoting their books. To that end, we are pleased to extend to our literary friends a variety of marketing services and options. Please keep in mind that most events have inherent costs and that we do ask you to share some of the cost, risks, and benefits with us. We are able to offer the following plans to assist you in promoting your book at our store. With exception to Plan C, all plans are available for new books that are soon to be published or books that have been published within the past three months.
 



PLAN A   |   BOOK SIGNING & EVENT MARKETING   |   Participating fee = $250

The Bookstore Plus will host a book signing for your new book at the store on a mutually acceptable date. We will promote the event as follows:

• Place an initial stocking order of your book. If the book is not readily available from one of our distributors on a returnable basis, we would then require it to be provided on a consignment basis
• Print advertising for the event in Adirondack Daily Enterprise and Lake Placid News
• Radio advertising on 93.3 WSLP
• Send your press release to the appropriate editors of local newspapers/websites
• Announce the event on the Bookstore Plus website and on our multi Social Media platforms
• Develop posters, window, and counter displays announcing the event in-store

After the event we will:

• Request that you sign additional stock and we will highlight your book with our high impact “Autographed Copy” stickers
• Feature your book on our main counter for 1 week and in a prominent position in the window and the appropriate shelf section
• Place your book on The Bookstore Plus website
• Request that you establish a reciprocal hot link on your website and ours to promote your book

Payment breakdown:

• Typically, a book’s publisher will cover the cost of the ad ($150).  We request the $100 balance be paid by the author to the store.  If the publisher will not pay for the ad, the total cost of the program will be the author’s responsibility.

 


 

PLAN B  |  SIGNING ONLY  |  Participating fee = $100

The Bookstore Plus will be happy to have you come in and be available to sign copies of your book during a two hour time period on a mutually acceptable date. Please note that this is not a formal reading. Rather, it is an informal “meet and greet” session for interested customers and friends who may have comments or questions about your work. We will promote the event as follows:

• Place an initial stocking order of your book. If the book is not readily available from one of our distributors on a returnable basis, we would then require it to be provided on a consignment basis
• Announce the event on the Bookstore Plus website and on our multi Social Media platforms
• Develop a press release and send it to the appropriate editors of local newspapers/websites
• Develop posters and a window display announcing the event in-store
• Request that you establish a reciprocal hot link on your website and ours to promote your book

After the event we will:

• Request that you sign additional stock and we will highlight your book with our high impact “Autographed Copy” stickers
• Feature your book on our main counter for 1 week and in a prominent position in the window and the appropriate shelf section
• Place your book on The Bookstore Plus website

Payment breakdown:

• The author will be requested to pay the Bookstore Plus $100. If sales of your book exceed $300 during the event, this fee will be waived.

 


 

PLAN C  |  SUMMER AUTHORS EVENT  |  Participating fee = No Fee Required 

The Bookstore Plus would be pleased to feature you for a summer authors signing event. You will be accompanied by one or more fellow authors who are also promoting and signing their own books. This event takes place during the summer months of July and/or August. July is fully booked. Updated available date for 2016 is August 20th, 3pm to 5pm. All participating authors will be provided a table, a chair and signing pens/markers. If the weather permits, we set our tables outside the bookstore where authors are able to engage with people that are strolling Lake Placid’s busy main street. Please note that this is not a formal reading. Rather, it is an informal “meet and greet” session for interested customers and friends who may have comments or questions about your work. We will promote the event as follows:

• Place an initial stocking order of your book. If the book is not readily available from one of our distributors on a returnable basis, we would then require it to be provided on a consignment basis

• Announce the event on The Bookstore Plus website and on our multi Social Media platforms

• Develop a press release and send it to the appropriate editors of local newspapers/websites

• Include the event and participating authors in our newsletter

• Develop posters and a window display announcing the event in-store
 

After the event we will:

• Request that you sign additional stock and we will highlight your book with our high impact “Autographed Copy” stickers

• Place your book on The Bookstore Plus website
 

Signup:


 

PLAN D  |  IN-STORE PROMOTION ONLY |  Participating fee = $25

The Bookstore Plus will be happy to stock your book in our store. We will promote it as follows:

• Place an initial stocking order of your book. If the book is not readily available from one of our distributors on a returnable basis, we would then require it to be provided on a consignment basis
• Request that you sign additional stock and we will highlight your book with our high impact “Autographed Copy” stickers
• Feature your book in a prominent position in the appropriate shelf section for one week
• Place your book on The Bookstore Plus website
• Request that you establish a reciprocal hot link on your website and ours to promote your book


NOTE We split book sales 40% and 60%. With every book sale, the author keeps 60% of the sales and we take 40%.
To request a consignment form email us at thebookstoreplus@gmail.com
When emailing us with a request for a consignment form, please mention which one of the above plans you are interested in. 
We will contact you back with details on the plan of your choice.
Thank you for your interest.